Do you know Sweatshop?

Sweatshop’s famous tagline is “We know running” but how well do you know Sweatshop?

Teddington and surrounding areas are a haven for professional and more leisurely runners alike – with popular running routes along the river and in Bushy Park, related businesses such as physiotherapists and specialists in sports massage have followed the sporting crowd and help keep local runners running!

Running experts Sweatshop in particular is at the heart of the local running community and has been since 1971.

Visitors to the store unaware of its rich heritage can now learn about this through a video that Sweatshop has created that also spells out its benefits, achievements and plans for future expansion.

[youtube http://www.youtube.com/watch?v=OC16SVsh18w&w=500&h=400]

Included in the video is info about its creator Chris Brasher CBE, who helped pace Roger Bannister to his historic 4 minute mile back in the 1950’s, his campaigning to bring a marathon in the UK and the foundation of his first store (initially called “Chris Brashers Sporting Emporium“).

Since then Sweatshop has strived to make everyone of all shapes, sizes and abilities be the best that they can be through their carefully selected stock and professional staff (regular runners themselves).

There are now 30 stores across the country in the chain that was the first to stock New Balance in the UK. The owners belief is that “running is a force for good” and can be fun but also play an important part in family life and give all important goals.

Future plans are to have a Sweatshop within easy reach of everyone in the country and to be become an intrinsic part of communities across the land. Sweatshop sponsor local events such as the weekly Bushy parkrun and plans are to hold 5 major UK races (up from the current 3).

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