As the festive season has passed and Teddington’s high street shops look forward to the challenges that lie ahead, it’s clear that there are a few lessons learned from a bumper Christmas sales period.
Many famous chains like Debenhams reported lower than average sales over the festive season, and with nearly 45,000 UK retailers in distress, it seems that many of our favourite shops are struggling to cope with the online ecommerce revolution.
However, Teddington’s independent retailers have managed to come up with plenty of unique solutions to competing with multinational ecommerce corporations. And whether they are selling chic vintage dresses, or white metal bed frames, it shows how a little creativity can work wonders in boosting revenues.
Studio 148 are one of Teddington’s fantastic independent clothes shops who have used online technologies to provide customers with a much more personal retail experience.
Whilst their range of gentlemen’s clothing may be inspired by classic designs, by creating a fun and friendly company blog, they have helped many potential customers become inspired by the range of clothing that this much-loved shop offers.
Many of Teddington’s retailers have helped customers browse and purchase their goods without even visiting Teddington itself.
Take Mela Mela who have implemented safe and secure online payment methods like PayPal to enable customers from far and wide to buy from their wide range of stylish vintage dresses.
Such online payment systems are now an integral part of all high street shops. Whilst retailers like Bedstar paved the way for being able to deliver a wide variety of products like metal beds through their comprehensive website, such technologies are now able to by implemented by a range of smaller brands.
Even a food outlet that is as cute and cheerful as Cakes by Trudi can enjoy having a website that allows customers to see a gallery of their cakes and research their delicious offerings in order to make an order online.
And with bakers like Well Bread even using their website to promote their breadmaking courses, it shows how the online domain has significantly broadened the traditional scope of many of our high street outlets.
So whilst there remains a significant threat from massive ecommerce websites and large out of town retail centres, it seems that many of Teddington’s independent retailers are learning how to use internet technologies to boost their profits and increase their brand exposure all over the UK.