Everybody knows that first impressions count. In fact, so much so, that it’s almost become a cliché. But when you run your own business, that very first impression that you have on somebody who has the potential to become your latest client or customer could really be the difference between making money and losing out. No matter how much effort you put into your marketing strategies and getting the interest of your potential new clients, if they’re not wowed by that first impression, you’re putting the business at risk of losing out. So, here are some things to consider to improve those first impressions and secure more deals.
Arrive in Style
If you’re heading to the first meeting with a potential new client, the last thing that you want is them to be put off from the moment you arrive. And if you turn up in an old battered car with a smoking exhaust then, chances are, that’s exactly what’s going to happen. If you don’t have the funds just yet for a flashy new ride, then you might want to consider an executive taxi service to get you to and from your new client meetings. Or, upgrade your car with 4D number plates – using the name of your business will really give off that ‘wow factor’ and nothing screams success quite like it. You can customise your 4D registration plates with a slogan, coloured borders, and UK flags here: https://www.number1plates.com/plate-type/4d-laser-cut-plates/. Number 1 Plates offer a wide range of 4D plates options and more.
Dressing to impress has never been more important than when you are trying to win over a new client. Even if you tend to have a relaxed dress code in the office or work from home in your pyjamas all day, if you’re going to be meeting a potential new client in person or having a video call with them, put some effort into your outfit and your appearance. The suit that you wear could be the difference between the client being interested or deciding to look elsewhere, so have a smart, tailored outfit that you wear for impressing new clients at initial meetings.
Ditch Automated Messages
If your potential clients tend to get hold of your business over the telephone, the worst thing that you can do is have an automated message be the first thing that they hear from. While they are cheap and convenient to use, nothing beats having a real person at the other end of the phone and this will immediately make a much better impression on your potential client. You could hire a virtual assistant to act as your receptionist if you work from home, at a very affordable rate that will certainly pay off when your potential clients are happy with the service they receive from the get-go.
First impressions matter an awful lot when it comes to getting new clients for your business, so it’s important to put as much effort as you can into making sure that potential clients are completely blown away by their first experiences with your brand.