We normally bring you news about small events in Teddington Town, but now it’s time to talk about a massive one. Taylor Swift is coming to town, and it’s set to be monumental.
Taylor Swift has rapidly become the greatest artist of her generation, and arguably one of the biggest of all time. She’s knocking on the door of the top ten best-selling musical acts ever, and she’s still only 34 years of age.
Swift’s The Eras Tour is already the highest-grossing tour of all time with more than $1 billion generated in revenue according to Guinness World Records. When she comes to Wembley this summer, it will be a mammoth event for the city.
The Biggest Artist of a Generation Returns to London
Swift is returning to Wembley for the first time since her 2018 Reputation Tour when she played two dates. Her star has risen dramatically in the time since then, and she’ll be playing eight dates at the legendary London stadium due to exceptionally high demand for tickets. Three of these are in June, while the other five are in August.
The incredible popularity of Swift’s latest tour highlights how much of a global powerhouse the Pennsylvania-born singer is. The tour began in March last year and smashed various records in the music industry already. Indeed, it’s broken Elton John’s record for the highest-grossing tour ever, with the British artist grossing $939 million from 328 shows across five years during his farewell tour.
Average attendance for the concerts so far has been around the 72,000 mark, and tickets have been selling for over £150. Projections suggest that by the time the tour concludes, Swift could have grossed more than $2 billion. This would be an unprecedented feat and is one unlikely to be matched for many years to come.
Swifties Will Be Coming from Miles Around
When tickets went on sale for Swift’s tour, fans had to go through a rigorous process to be in with a chance of getting tickets. With so many people wanting to watch the star, it was a case of trying to secure a spot at whatever venue was available. In other words, people from London may not have been able to get tickets for Wembley and may have had to settle for Edinburgh or Liverpool instead.
Many of the Swifties heading to Wembley this year will likely be coming from other cities around the UK and Europe. Luckily, this is easier than ever in the modern age, thanks to services like Opodo UK that make it easy to search for cheap flight and hotel deals all in the same place. This means that people coming to London for the first time can find a package that suits their budget, with a lot of the hard work done for them through the search algorithms of the site. Hotels could be packed during Swift’s dates, so being able to search through a range of them will be useful for Swifties who plan to stay in London for the night or weekend.
This is great news for local businesses in Teddington Town and beyond, as there will be an influx of people during these tour dates. It would be wise for people to prepare to accommodate all the Swifties coming from far and wide.
What Can Lucky Attendees Expect from the Concert?
Anyone lucky enough to have a ticket for the concert is in for a treat. The show has been described as a spectacular experience, which covers the various eras of Swift’s musical journey as she has evolved. Indeed, the setlist features 44 songs, covering some of the most loved tracks from each of her albums to date.
Along with the publicised setlist, Swift has surprised audiences at each date with two acoustic songs. These are unique to each concert, so fans won’t know what they’ll be getting until they are there.
The first Swift dates for Wembley are set for June, and then she’ll be back again in August. Fortunate ticket holders are set for a truly memorable event.