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New official Ted Lasso shop opens at the heart of Richmond film locations
Ted Lasso fans flock to new official merchandise store
Distinctive AFC Richmond scarves are one of the big sellers
Mock up of locker room with names of players like Jamie Tartt and Dani Rojas
Even Ted Lasso branded sweets are on sale…
Glasses and cups are also flying off the shelves
Caps, scarves water bottles are amongst the official Ted Lasso collection

An official Ted Lasso merchandise shop has opened in Richmond just yards from the Prince’s Head pub on The Green which was turned into the Crown & Anchor in the award-winning series. Teddington Town can reveal.

Fans of the show, who include thousands of tourists from the US descending upon Richmond to tour the various film location spots and enjoy a pint outside the pub which now promotes itself ‘as seen on Ted Lasso.’

The Prince’s Head on Richmond Green is full of Lasso fans

The shop, which opened quietly last week without fanfare, has been licensed as an ‘official’ outlet by movie giant Warner Bros and Apple TV+ and stocks branded scarves, football shirts, AFC Richmond tee-shirts, cups, glasses, scarves, sweets. all carrying the greyhound trademark, made famous by the Club and the three season series, which ended in March last year.

Since the end speculation has been rife that a fourth series maybe in the pipeline but many of the star actors, which include British stars, Hannah Waddingham, Nick Mohammed, Brett Goldstein, Phil Dunster and Juno Temple, have moved on to big new projects.

The site of the shop is in cobbled Paved Court where many of the scenes in the series were shot and almost exactly where writer Jason Sudeikis, who played football coach Ted, had his fictional home and front door.

Many other retailers were stunned by the opening the shop AFTER filming had finished such a long time ago but many viewers came late to the series and have only recently discovered it on Apple TV+ which requires a subscription.

One said: “It took us all but by surprise to be honest because the show was causing a massive frenzy when it was on air and when the filming took place in Richmond and we thought the craze may have faded by now but it’s great for business because it just creates more footfall and interest in the many cafes, restaurants and shops locally.”

The show won millions of fans during COVID because of its many uplifting and inspirational scenes based upon Ted moving from college football in America to try to restore the fortunes of a fictional club called AFC Richmond, nicknamed The Greyhounds.


Ted’s sidekick Coach Beard played by writer and actor Brendan Hunt in Paved Court, Richmond during filming
Ted Lasso actor and creator Jason Sudeikis (with moustache) outside The Crown & Anchor during filming of the last series.



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