How To Run A Successful Ecommerce Store

Whether you are an experienced retailer or someone who is just getting started in the world of e-commerce, having the right software available to you is essential. Shopify is user-friendly and many have used it to catapult their way to success. if you are looking to do the same, here is some advice you should keep in mind along the way.

Select A Responsive Theme

Most people who access the Web do so using a mobile device. For this reason, it is imperative that the Shopify theme you choose is one that is responsive. One thing that many fail to realize is the fact that there is less competition when you are targeting those who will be using mobile devices to visit your store. About 15% of shoppers make purchases on apps and other mobile means. You do not want to be left out, so make sure that you select the right theme.

Identify A Need

One of the best ways to launch a successful Shopify store is figuring out what people need and doing your best to deliver. Whether they are looking for clothing, crafts or something else, you should focus on offering the products and services that are popular with many people. If you are a little stumped when trying to figure out the best thing to sell, you should look at a list of successful Shopify stores and take some notes.

Work On Customer Retention

In case you were unaware, most of the revenue that is generated by companies across the globe is due to repeat business. This means that you should not only focus on attracting new customers, but you have to work on retaining those who have already made a purchase. Here are a few customer retention tips that should be very useful to you:

– Send emails on a fairly regular basis. While you do not want to overload people by contacting them far too often, you should send a message from time to time so they do not forget who you are. When people sign up for communications from you, ask how often they would prefer to be contacted and act accordingly.

– Write handwritten notes and include them with your orders. This is a personal touch and it will help people connect with your brand. They probably see the professional side of things often. Giving them a glimpse of the personal side can help lay the foundation for a long lasting business relationship.

– Discounts offered to repeat buyers is a great incentive. Sometimes people want to buy one more thing and they are afraid of spending the money. If they are able to get what they want while spending less, they won’t have a reason to say no to additional items.

This is just a small example of all the things you can do to make your products and services appeal to current customers so much that they will keep coming back.

Contest Marketing

Everyone loves the opportunity to end up with a prize. This is why contest marketing is such a successful concept. All you need to do is create a contest with a prize that is fairly desirable. One example of a great contest idea would be holding a raffle and offering a mini shopping spree to the person who refers the most people to your Facebook business page. People will be so eager to win that they will begin referring people by the dozen. Before it is all over, your business may be exposed to countless people and the only thing you will have to worry about is paying out the winnings. This is a small price to pay for a bunch of impressions and the possibility of numerous conversions.

Be Yourself

For many people who own Shopify stores, the key to success is finding something you love that reflects who you are and sell it to like individuals. If people sense some type of disconnect between you and what you are offering them, you will have a much more difficult time trying to sell it. The goal is to come off as a total professional while offering small glimpses into who you are as a person.


You cannot start a Shopify store, do nothing and sit back while you make all kinds of money. There is work involved and only those that are willing to do it will succeed. One of the main things to remember is that things change all of the time. If people see that you are evolving in order to meet their changing needs, they will respond positively.

Every person who starts a Shopify store will not be successful. With that being said, you can increase your chances of doing well by following all of the advice that was offered to you here.

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