Online Innovations Turn on Offline Opportunities

How can an industry with a spiritual home more than 5,000 miles away inspire entrepreneurs in Middlesex? The answer is simple: the internet. Since the turn of the millennium, the internet has made almost anything and everything more accessible. One industry that’s certainly been touched by the hand of the internet is casino gaming. Where it was once the case that slots, blackjack, and roulette et al only existing in bricks and mortar venues, it’s now possible to play any casino game online.

Of course, Las Vegas remains the industry’s live gaming hub. However, thanks to the advent of online casinos, players can try their luck at any time and in almost any location. For example, a blackjack fan in New Zealand no longer has to board and plane and fly to the US. Instead, they can visit a local online casino provider and play. In fact, such is the popularity of online gaming that offline operators have gotten in on the action.

Offline to Online and Back Again

Auckland’s SkyCity is a prime example of this trend. Alongside its bricks and mortar casino complex, the company now offers online gaming options. As a tribute to the connections between the two mediums, SkyCity’s site offers a selection of live casino games. Essentially fusing the two mediums, live online casino tables at SkyCity feature real dealers and virtual overlays. So, when someone loads up Lightning Roulette or Live Blackjack, they can place bets via their computer or mobile and see the action play out in real-time.

Innovations such as this have made online casino gaming more exciting and, in turn, made the industry more appealing to the general public. Moving from New Zealand to the UK, estimates suggest that almost 4% of the population have gambled online at some point. As per UK Gambling Commission (UKGC) statistics, there were 23 million active online gaming accounts in 2017. Although that equates to approximately 7 million people gambling online in a given year, the number of registered accounts suggests many more are interested in the industry.

From Vegas to Middlesex

So, what does all this have to do with Middlesex? Well, as it often does, something that becomes popular online soon has an influence offline. For entrepreneurs, the growth of online casino gaming has opened up opportunities in the local area. From weddings and corporate events to private functions, Fun.Casino brings Las Vegas to Middlesex. Piggybacking off of the surge in interest for online gaming, the company has been able to flourish thanks, in part, to the internet.

Of course, there’s the argument that Las Vegas has always had a certain allure. That’s true. However, even the world’s gaming capital has seen tourist numbers increase thanks to online gaming. So, it’s fair to say that the internet has not only helped existing businesses but also to create new ones. That, in short, is how something 5,000 miles away can have an impact on the local economy in Middlesex. Moreover, it’s an example of how the digital world is inextricably linked to the world around us, something that has the power to create new business opportunities for everyone.

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